Netflix Ends Deal With Meghan Markle's Brand: Why They 'Cut Ties'

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Source: usmagazine.com

Netflix is ending their partnership with Meghan Markle’s As Ever after two seasons of With Love, Meghan, Us Weekly confirms.

“Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life,” a Netflix spokesperson told Us on Friday, March 6. “As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.”

The streaming service invested in Meghan’s lifestyle brand, which launched in April 2025.

According to a source, Netflix “cut ties” with Meghan because her show was “not performing well.” The streamer gave away “truckloads of her product to employees” after the lifestyle series ended. (Netflix and Team Sussex were reached for comment.)

GettyImages-1392461079 Meghan Markle and Prince Harry Netflix Deal Ends Every Show Explained
Related: Meghan Markle and Prince Harry to Produce ‘The Wedding Date’ at Netflix
Meghan Markle and Prince Harry are officially returning to Netflix. Us Weekly confirmed in August 2025 that Archewell Productions extended its creative partnership with the streaming service with a multiyear, first-look deal for all its film and television projects. “We’re proud to extend our partnership with Netflix and expand our work together to include the […]

Us previously confirmed in October 2025 that With Love, Meghan was canceled after two seasons. The show will continue to air on the streamer as a seasonal special.

“As ever is grateful for Netflix’s partnership through launch and our first year,” a spokesperson for the brand told Us on Friday. “We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more.”

Meghan Markle With Love Meghan
Meghan Markle Jake Rosenberg/Netflix

With Love, Meghan premiered in March 2025, with a second season airing that August. Meghan returned for one more Netflix episode of her lifestyle show in December 2025 to celebrate the holiday season.

Meghan and Prince Harry initially signed a $100 million, multiyear deal to produce their own TV shows and movies with Netflix in 2020. Rumors swirled about their return to the streamer in July 2025 when it was widely reported that their deal had come to an end.

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With Love Meghan Season 3
Related: Is ‘With Love, Meghan’ Returning for Season 3? Meghan Markle Weighs In
Meghan Markle is playing coy when it comes to a possible third season of With Love, Meghan. “I think, looking at that format — again, with a year of learns — we’re able to say eight episodes for two seasons, it’s a lot of work,” Meghan, 44, said during her panel at Fortune‘s Most Powerful […]

Us confirmed the following month that Archewell Productions extended its creative partnership with Netflix and signed a multiyear, first-look deal for all its film and television projects.

“We’re proud to extend our partnership with Netflix and expand our work together to include the As Ever brand,” Meghan shared in an August 2025 statement. “My husband and I feel inspired by our partners who work closely with us and our Archewell Productions team to create thoughtful content across genres that resonates globally, and celebrates our shared vision.”

With Love, Meghan is still streaming on Netflix.

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