May Variety Show Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!
The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from April 5 to March 5.
“Home Alone” (“I Live Alone”) held onto its spot at the top of the list this month with a brand reputation index of 7,049,637, marking a 47.50 percent rise in its score since April. High-ranking phrases in the show’s keyword analysis included “Jun Hyun Moo,” “viewership ratings,” and “body profile,” while its highest-ranking related terms included “succeed,” “reveal,” and “challenge.” The program’s positivity-negativity analysis also revealed a score of 89.80 percent positive reactions.
“Running Man” maintained its position at second place with a brand reputation index of 4,393,677, marking a 5.98 percent increase in its score since April.
Meanwhile, “Korea-Japan King of Singers” took third place with a brand reputation index of 3,511,660.
“My Little Old Boy” ranked fourth with a brand reputation index of 2,860,726, while “Radio Star” came in at a close fifth with a score of 2,669,931.
Check out the top 20 for this month below!
Watch full episodes of “Home Alone” with subtitles on Viki below:
Or catch up on “Running Man” here:
And “My Little Old Boy” below!
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