Kim Kardashian’s Skims nipple bra just got a major upgrade.
Kardashian, 44, unveiled a new built-in nipple piercing bra via Skims’ Instagram on Tuesday, May 20. In the promotional video, a model walked into the bar wearing a bodysuit with the bra on underneath. In awe of her sexy look, bartenders and customers couldn’t help but stare at her.
“There’s enough painful things about being a woman,” the model said as she leaned over the bar. “Get the ooh without the ouch.”
Fans went wild for the design in the comments section, writing that it was a “GENIUSSSSS” idea.
“Yes please ????????????,” another follower wrote, while a third praised, “oh i am SO excited to wear this.”
According to a press release, the Ultimate Pierced Nipple bra features a soft sheen microfiber fabric with a push-up design. It retails for $74 and is available at Skims.com on Thursday, May 22. Kardashian even seemingly teased the look on Sunday, May 18, while wearing a thin black T-shirt that gave a glimpse of her lingerie.
Kardashian previously launched a nipple bra in October 2023 while modeling the look.
“The earth’s temperature is getting hotter and hotter,” said in a promotional video. “The sea levels are rising. The ice sheets are shrinking, and I’m not a scientist, but I do believe everyone can use their skillset to do their part.”
She continued in a sultry voice, “That’s why I’m introducing a brand-new bra with a built-in nipple, so no matter how hot it is, you’ll always look cold.”
In April 2024, Kardashian revealed that the bra was inspired by her own bust while cutting on an episode of Jimmy Kimmel Live.
“That is actually molded after my own boobs, yeah,” she said.
Kim’s sister, Khloé Kardashian, also rocked the bra on an episode of The Kardashians, but Scott Disick thought it was “inappropriate.”
Khloé, 40, disagreed with him, claiming that it was fine for her to wear because they weren’t her own nipples. “They’re Kim’s,” she joked.
