Demna, ever the master of the mic drop, has delivered one last, bound-to-break-the-internet moment at Balenciaga, and this time, he called on none other than pop princess Britney Spears.
The departing Balenciaga Creative Director unleashed a collaboration with the music icon that’s got everyone talking.
When the Balenciaga Music | Britney Spears series dropped on Tuesday, June 3, it was clear that this isn’t just about the threads; it’s a full-blown cultural moment, complete with limited-edition merch, including ready-to-wear, accessories and silk twill flags for true superfans.
A fleece zip-up hoodie features Spears’ autograph on the front and her album artwork on the back. Concert-coded tees are also personalized with her autograph and emblazoned with archival imagery of the artist lensed by renowned photographers Rankin and Steven Klein.
And because no Britney moment would be complete without a little sparkle, there are even baseball caps with pierced brims and studded details, all given an aged finish to evoke that vintage album merchandise vibe. (We’re partial to the hat rendered in “dirty white and pink.”)
“I have always loved fashion and was so honored and excited Balenciaga and Demna chose to collaborate with me on Demna’s last collection with the House,” Spears, 45, said in a release.
“I hope my fans love it as much as I do!” she continued. “These are some of my favorite images from such an amazing time in my career and life, and I’m so excited to share it with everyone.”
The clothes are best paired with the exclusive playlist. Curated by Spears herself, it’s available to stream on Apple Music and Spotify. The “Britney4ever EP” includes two fresh new bangers by Balenciaga’s go-to composer, BFRND, who remixed some of Spears’ most iconic tracks, including “Oops!… I Did It Again,” perfectly timed to commemorate the song’s 25th anniversary.
Denma is serving up more than music and merch, as the collaboration comes alongside his Spring 2026 collection, which serves as a sartorial swan song for the visionary designer. Entitled, “Exactitudes,” it’s a culmination of his decade-long creative journey at Balenciaga.
“This collection embodies the multitude of design codes that have been part of my creative vision and research on fashion at Balenciaga for a decade,” Demna shared in a statement.
“It combines pieces from 35 different collections with new pieces and garments from my personal wardrobe, representing the volumes, silhouettes and attitudes that have defined my vision and my questioning of the contemporary wardrobe,” he said, adding it’s all about “what people actually wear, how they wear it and what the fine line is between luxury and fashion.”
“Working on this collection felt like a homecoming after all these years, a very formidable experience of love for fashion and dressmaking. It is the end of a wonderful era that I wanted to capture and celebrate by creating the Balenciaga ‘archetypes’— the people, the silhouettes, the vibes and the ideas that have all been fundamental in my work for this amazing house,” he said.
To paraphrase the one and only Britney Spears: “It’s Balenciaga, bitch.”
Shop the Spring 2026 and Balenciaga Music | Britney Spears collections on balenciaga.com.
